Shredded Wheat Live From The Heart - Dave Extended Film

posted up by becker in the forums - link below
the 30-second ad, which is called "soul man", was created by McCann London and breaks today on ITV during an episode of Coronation Street. A two-minute version of the ad will also run online.

The spot opens with a husband and father from Shrewsbury called Dave, who also narrates the spot. Dave had to give up his great love — the early Northern Soul scene — when he had a family but has now thrown himself back into the lifestyle, and the dancing.

2 min version - click the link under for 30 sec version