I sussed Phil Armstrong out long ago and have watched his carefully constructed 'I'm a nice guy honest' routine.
Yes he has a firm email from Goldsoul....with good cause.
Especially after visiting my partner at the King Georges Hall, Blackburn, approaching several contacts at our Whitby and Stoke events with offers of work that do not exist. In fact he even admitted it last night in a mailing to us, stating he will see how the first ones go .
He's also strategically roped in partners for the more difficult areas he would have been accepted in. Nice one PA, well thought out.
The postings do not lie and nor do our feelings.
First Rugby clashes( amazed they are so relaxed) then speaking to most DJs that we engage regularly at our own events, offering them work without giving them dates in some cases.
Any promoter with half a brain can see where this guy is at.
Even Barry who has run a Chesterfield event for 8 years now has a competitor on the same night.
This is the same evening(Oct 2nd) Armstrong attempted to book DJs who are booked exclusively at the Stoke All Nighter.
His web site is misleading, adding March 5, 2011 to his Barrow date with DJs who again are booked at Stoke the same night.
No doubt he'll be pm'ing as many as possible to generate support, but as a fellow promoter I can read him like a book.
Soulovereasy have every night to promote, but following discussions with several DJs who work for us regularly, I have drawn my own conclusion....and after 38 years on the scene I feel I have made the right decision in tackling Phil Armstrong. He's in business with Northern Soul and so are we.
My advice to fellow promoters large and small, tighten up your game and quick. This used to be friendly!