Jump on mate, that's what it's on here for.
The description Labels -- Both sides have dj marks, otherwise clean. was what had me laughing, but I think you pose a really good question.
The older, and grumpier I get (taking lessons from SteveL) the more I'm of the opinion that it's better for the longevity of appreciation, and for respect to other collectors, to live with increasing rarity rather than use technology to reproduce something that decreases rarity. That's just a personal opinion, but one that leads me to annoyance and frustration when you see some of the fakes being touted. But it's a good point. I wouldn't buy this, but if I did and someone offered my a copy label would I be tempted? I guess I would to see what the record would look like in its prime, I just wouldn't be able to fix it firmly for fear of future con.
In other rare mediums (painting, furniture etc) I would think it's quite usual to "repair" and improve appearance of original articles without them being declared fake. I think the intention to deceive or not is an important one, as well as responsibility for future owners deceiving.