Frank Brown the owner of Valtone, his son is Val. Valerie? Which is where we get the Val from. Also the label Be-Val, of Tony Daniels “I won’t cry”. There are a no of Boss labels. The one owned by Frank Brown of Valtone, is the one with the Celebrities on. The other Boss label was part of the Sport/ Sir-rah group of labels, and as far as I know no relation. But maybe they later brought the name off Frank. There was i’m sure another Boss label, again unrelated? Joey petite on?