There was a Niter in Chelmsford on Saturday night too. Just down the road really so a few who would probably have gone to the 100 Club were there which obviously put a small dent in the numbers. A local niter for local people as the LOG might say.
Petrol, train and accomodation costs, not forgetting London beers prices have all contributed in the downturn in attendances too. The proliferation of local events has also drawn the punters away due to the number of DJ spots as well.
I think it's worth persevering though Ady so keep up the good work!