I understand your viewpoint Ian but since when was the NS or soul scene about commerciality? It's about uncommerciality isn't it, the music that doesn't fit in with the mainstream and challenges the listener and gives more back, creates passion, offers more. So what if a tune sells a million, Phil Collins sells more than that on a bad day I expect. If it's a gateway to truly great soul music all good, but let's not be fooled into believing that its anything other than that as it is a pop record that will be about as memorable as all the rest of the pop shite that had its 5 minutes then disappeared thank god. It's not exactly Mel Britt is it, but it could lead to people hearing Mel Britt for the first time and going 'wtf is this'. Everyone starts somewhere and should be welcomed, but not at the expense of a watered down soul scene catering for pop music, when it loses what it is all about. It will survive.
Hard to get the point over without sounding patronising or elitist, which is not the intention at all, just the opposite.
IMHO again of course m8, hope to catch up soon for a beer!