Novelty patches,
novelty badges,
novelty number plates,
novelty fashion - baggy trousers, cornish pastie shoes, etc,
novelty accesories - watches, cufflinks, etc,
novelty nik naks - birthday cards etc,
novelty events in shopping centres & funny shaped towers,
novelty top 500 books (issue 27 in a shop near you soon),
Does anybody buy records any more?
Now thats a novel idea.