Hi Chalky
Big dance events, provide alot for the money. Great lighting, back projection screens etc, cool clubs, great sound systems and top flight dj's. But they also only have one, two or three dj's on in a night. So you could say they are even better value for money than a soul event.
Where as we run events with a dj every hour, poor venues often, poor sound system and little else cuz we all say it's the music that counts!!!!.
You will know cuz we've talked about this before, that I do have a issue with many soul events where people put a table across the door way, a poor system at the other end of a village hall, hope that the dj's do a good job and take money. No real attempt to entertain, concider the paying public, seating facilites, dance floor, records bar if needed, in general poor promotion.
Trouble is that as that has now become the standard, it's hard to change or charge accordingly. When we ran Soulshakers in Solihull we spent a fair bit trying to dress the place, slideshows on the walls etc and a great sound system in both rooms. The DJ line up was almost as good and exspensive as an allniter, but people put no value on any of this. People arrived at the door and said it only cost £5 down the road at the local soul nite why should we pay more.
If you want to charge more you have to be seen to give more. But it's not likly to happen, why?
Comes back to the current problem of too many venues, all struggling to get in a few people. So most promoters are trying to spend as little money as possible, cheap little sound system, no other dressing of the venue, no door staff if they can get away with it, mates DJing and one name guest.
It has to come from the customers, if they start to demand more then people will have to provide more or stop promoting.
Silly thing is that young people that attend these higher priced dance events often have less disposible cash, than the majority of the middle aged (Familys left home soul fans). Yet it is the better off soul fan who won't pay a little more to see the soul music they claim to passionatly love, prosper.
But you are right, soul events are too cheap on the door.