Don't leave 'em on a table where they'll (as you say) probably never get seen under a sea of other flyers. As these cost time and money to produce they're no good in some club's bin or ruined to the point of not being re-usable. The solution we decided on some time ago is to personally put the flyers in people's hands as they enter the venue or are stood or sat around the place. But what do we know? If you consider the poor attendance at Barrow Hill in September- NOT A LOT!
But this is the 21st century-the internet is becoming as common now in households as TV, gas, electricity and water. We needed flyers in the past but are they now becoming obsolete?