John has a colossal stock with records arriving virtually every day so it makes sense to move items that have been on the shelves for a while.
The sale has been very popular and he has indicated that the huge volume of orders will be processed in chronological order.
Ultimately though, and all collectors should appreciate this fine point, a record initially purchased at a low cost in the past can be sold at a higher value at some point in the future. This can still be profitable taking into account inflation.
Many records nowadays are overpriced by sellers on the basis of Price Guide figures, eBay sales, Manship auctions, rumoured going rates etc. You only have to look at Soul Source records for sale to see evidence of this, and the inevitable discounts that follow confirm this.
Overpriced records generally don’t sell. High prices may be artificially inflated and are best ignored. Records for sale really should be priced at a figure that tempts potential buyers, yet still profits the seller on a modest level. John’s sale offers records at a fair price judging from the large number of orders.