mass market? theres only 300 to 400 hard core nighter goers and probably only a few 1000 on any given weekend attending soul venues, hardly mass market. far more attending years ago when it was underground.
un·der·ground ( P ) Pronunciation Key (ndr-ground)
adj. Situated, occurring, or operating below the surface of the earth: underground caverns; underground missile sites. Hidden or concealed; clandestine: underground resistance to the tyrant. Of or relating to an organization involved in secret or illegal activity: underground trade in weapons.
[*]Of or relating to an avant-garde movement or its films, publications, and art, usually privately produced and of special appeal and often concerned with social or artistic experiment.
A clandestine, often nationalist, organization fostering or planning hostile activities against, or the overthrow of, a government in power, such as an occupying military government: "an underground of dissident intellectuals" (Kenneth L. Woodward). Chiefly British. A subway system. An avant-garde movement or publication. adv. (ndr-ground) Below the surface of the earth. In secret; stealthily. tr.v. un·der·ground·ed, un·der·ground·ing, un·der·grounds To situate under the ground: workers undergrounding telephone lines.
underground
adj 1: under the level of the ground; "belowground storage areas"; "underground caverns" [syn: belowground] 2: conducted with or marked by hidden aims or methods; "clandestine intelligence operations"; "cloak-and-dagger activities behind enemy lines"; "hole-and-corner intrigue"; "secret missions"; "a secret agent"; "secret sales of arms"; "surreptitious mobilization of troops"; "an undercover investigation"; "underground resistance" [syn: clandestine, cloak-and-dagger, hole-and-corner(a), hugger-mugger, hush-hush, on the quiet(p), secret, surreptitious, undercover] 3: used of independent armed resistance forces; "guerrilla warfare"; "partisan forces" [syn: guerrilla(a), guerilla(a), irregular] n 1: a secret group organized to overthrow a government or occupation force [syn: resistance] 2: electric underground railway [syn: metro, subway, tube] adv 1: in or into hiding or secret operation; "the organization was driven underground" 2: beneath the surface of the earth; "water flowing underground"
n.