I take your point there Phil, though I don't know that it's down to you or me to say who this film is aimed at.
Quadrophenia came out in 1979 and spawned what became a full on mod revival. Now I'm not saying this crummy film will have the same effect, but again as we have nothing to do with who the film is aimed at, we have an equally non existent guide as to how it will be perceived and by whom.
Regarding the new blood and the craving - some want this to prolong the longevity of the northern soul scene because they care and they don't want it to die on the vine.