Kev
From my reading of Sam's article he was quoting some of your quotes from a previous issue. I don't know if these quotes are accurate or not, but these were the quotes for the benefit of fingers etc.....
Sam cites the following which apparantly are your words:
Demanding Dj's "Play "60-70% tunes that people know and have"
"If people are not dancing then I am not paying them (The DJ)"
"No modern should be played"
Sam takes each of these quotes and provides his views on why he disagrees citing in the latter case the example of a promotor who 'advised' him what the crowd liked, but when Sam went on he refreshingly found the crowd receptive to the stuff he was playing.
Of course DJs shouldn't tell the punters to "f*ck of" - a polite "No I didn't bring it with me - sorry" normally suffices. But what about the abusive punter? As you mention the Ritz Des, think I should say a few words on that. Whenever I guested there the floor was always full with a good enthusiastic crowd. Carl, Marco etc. had a great vibe going. Admitedly I didn't go in the last two years, and yet ironically this was the only venue ever where I have ever had a punter have a go at the DJ. I was asked for Barbara McNair and told the guy I didn't have it. I was then asked for Brown Sugar - which was totally played out - having been played continuously for about the previous ten years. When I told him I didn't have that in my 200 box either he went into this rant. "Call yourself a DJ? you haven't got the records......you're like that C*nt that Djed at X last month (X being a venue not a million miles away from yours) - he wouldn't play requests either" (said C*nt was actually - on checking later - none other than the DJ known as the countries top rare soul spinner!!!). I explained to this guy (it wasn't you was it Kev???) that I'd only bought two hundred records and that I was sorry I didn't have either of the requests with me. He continued with "you don't have the tunes blah blah and called me a name. In the end I did tell him to "F*ck off" just to get him off of the stage and gave him some abuse, but his whole attitude - as well as his taste in requests - totally sucked. Paying punter or not he has no right to be abusive either. For me, whilst surprising, it didn't put the dampers on an otherwise excellent night.
So back to Sam, all he does is make some reasoned arguments against your own quoted words (assuming you said those things) - I was not aware that this was a crime in todays PC Britain? . Surely Sam is entitled to the right of expressing his opinions on your opinions? Sam actually does this in a logical and reasoned way without resorting to hysteric comments about modern being played in "gay discos" or "tents in Surrey" - more of your own words. Your lengthy posting actually makes you come across as a bit of a drama queen and big girls blouse - and I am sure you are not. Put your head above the parapet and spout off, then when someone replies to your comments, a lengthy "Ooh I've ben so wounded, It's just not fair". Sounds like some of the Levine stuff.
Why is attendance at your venue required for Sam to have a view when you have supposedly set out your views of what you expect in writing? Sam doesn't need a booking, and whilst he can speak for himself, it is quite clear from his article that he wouldn't want to DJ at a venue where a promotor is telling him what he should and shouldn't play (and no modern). Sam prides himself on knowing what the punters want and he is one of the few DJs in this country that will actually attract people to a venue. Based on that I doubt you'd want to book him (rather than the other way round), for fear that some of his "modern" fans would actually turn up and request some "East Anglian disco dancing" music. If you knew Sam you would also know that he has an excellent box of 60s - including good oldies.
As others have suggsted if you feel so strongly post your reply to Manifesto, they could do with a decent letters page.
Anyway I hope people continue to attend your venue for years to come and enjoy themselves as you obviously have a good local following in Northants.
Steve