It was pressed up by Stan Lewis at Bill's request to promote the band, "If you had a record, you got paid more and got more gigs" (Bill Bush). As far as I can gather although it's never been 100% clear and I don't think anyone could really recall, Stan did stock some in the shop he ran in Shreveport, and some sold, but it was primarily a promotional item (a business card, if you like) for Bill's combo, a very successful live group rather than recording artists. Velvet Touch is the a-side, a swamp-pop ballad that Bill was very proud of, it's a nice, well-crafted song to be fair but almost C&W. This would have been aimed at the white audience who attended tha cabarets, Riverboats and clubs in the area - or more specifically, the promoters / bookers of these venues.