It's like the stuff that gets radio play. People don't seek those records out, they just hear them in the background of their lives and before they know it they are hooked.
Here's an interesting [i hope] anecdote. A few years ago James Trouble was a guest at Lifeline. This is advertised as the number one rare soul event in the country, with the countries finest Dj's. Their words not mine.
So when James goes on he's got the countries rare soul connoisseurs to get on the dance floor.
So he plays: Joe Hicks - Don't it Make You Feel Funky, Van Dykes - Save my Love For a Rainy Day and Tomangoes - I Really Love You.
The floor was rammed.
People who go out for a dance and have had a bit of something, aren't gonna argue the toss what's being played, so long as it's got a beat.
As a promoter or Dj, you are deciding what people will dance to, not the other way round.