I don't see that happening anytime soon. It will take a lot of work, time and investments to achieve something like that. You have to create access to a bigger market than what eBay can offer and charge lower fees than what they do. You have to steer ALL buyers and ALL sellers away from eBay. I think that is nigh on impossible. The total eBay+PayPal fees when listing on the .com site (with .co.uk visibility) usually comes to about 11%-12% of the selling amount. In my opinion that's not a lot considering the services they offer you, and it's less than what most other auction sites (or re-sellers that sells on commission) charges. I think eBay is superb for both buying and selling. Sure, their feeback system and postage "rules" are a joke, but as far as access to records and convenience when selling/buying goes I think they're great 99% of the time. I find it seriously odd that so many of you think that eBay should offer their services pretty much for free. It just doesn't make sense.