At a family event recently I caught up with one of the neighbours, a lad two years older than me who was in a pub band in the mid 70s, doing Santana and Eagles covers. Back then he always took the piss out of me for being part of scene that "worshipped naff B sides" and "wore absurd clothes", often dismissing my Soul folk buddies as uneducated retards. Well at this family do, Northern Soul came up in conversation and he felt forced to concede that he had been wrong about the music and now recognised the cultural impact of said music. I was grinning away till he said he'd seen the Paul Mason doc and thought it well made but had portrayed latter day NS enthusiasts as "naffly clad time warp freaks wearing those f*cking awful threads still". I was quick to tell him that at more progressive events, especially on the Continent, things were very different, cool even. He'll have seen this commercial by now and will probably be drawing a similar damning conclusion. Shredded wheat for me was largley inedible unless you put tons of sugar on it. We were strictly a sugar puffs family, with porridge in winter.