Perhaps you need to visit a clinical psychologist and discuss ‘reward systems’ and Nietzsche’s “will to power” :-)
Why do people put on soul nights? Some for profit (carrot) some for kudos (carrot), some to DJ and get pleasure from playing records they personally like (carrot), some to help address their need to “spread the word” (carrot). The problem comes when to the ‘stick’ reaches to same level as the ‘carrot’ or indeed, more. Granted, there may be the odd psychopath who gets pleasure from sitting at home setting fire to £20 notes as they spin their sounds, but for most sane people there comes a point where their losses (time, money etc) out way any benefits. Parallel to the human, emotional side of things is the basic premise of the economics of “supply & demand”; if people want an evening of the standard oldies format they will pursue it with their cash, travelling & attendances. Vis-Â -vis, if there’s no demand for new, alternative, underplayed, obscure, whatever you want to call the stuff, people will not be interested even if you went around their house with a mobile disco and set up shop in their kitchen! For what ever reason you decide to continue with your soul night, perhaps you should think about exactly what the market is and your recompense (whatever that might be) is? Anyway, the market Cleethorpes, Prestatyn etc, is a shrinking one, just depends on the speed of exponential decay, that can’t increase, despite people desire to repeat the event every weekend. The ultimate outcome might be as bizarre as a do where there’s just you and your best mates (SS member, of course!)