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Posted (edited)

Or maybe in one of those " Will It Catch On " previously mentioned events , where you could just walk off the dancefloor & pop to the W.C. until the next tune came on . After washing yours hands & putting your headphones & padded gloves on & returning to the dance floor .

Edited by Happy Feet
Posted

I've bought & played out many new releases over the past 5 or so years, so I'm certainly not immune to newer artists appeal.

I've played Westbeech/Sunlight Square/Lee McDonald/Kings go Forth out many times for instance, but this tune doesn't do it for me personally.

Perhaps it's precisely because it is openly aimed at the NS market, rather than something certain DJs discover, adopt and make our own?

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Posted (edited)

Indeed, I was thinking the same. It's not for the artist to say a song is 'Northern Soul' as it isn't a genre, it's a discovery or selection by its participants based on some features we all share (but even then there are outliers all the time).  The media don't know what they are on about when writing about it and the artist while meaning well, is actually detracting from their chances of adoption by describing it as Northern Soul. 

Press it up on an old looking label for only a few copies and distirbute them to DJs and see how it goes is more likely than promoting yourself obviously that way.

Adoption by 'the scene' can happen of course with more subtlety, remembering Diane Shaw for example.

Of course no such issue exists in relation to such as Modern Soul as a related/parallel 'scene' but it does for some others such as Popcorn, you cannot just decide 'I'm Popcorn'...at least I don't think you can.

Edited by Thinksmart
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Posted (edited)

Hopefully it goes the same way as "The Drifter" Christmas #1 lol, hopefully soon the message will get through that there is not much money to be made by producing so called Northern Soul records.

Edited by Shinehead
  • Up vote 1
Posted

Not strictly on thread, but I remember a few years back, Stewart Maconie talking to the American band Algiers about their track “The underside of power”, saying that it had been picked up on the NS circuit. I saw them soon after at Brudenell social club in Leeds and spoke to them before the gig. They were totally ignorant of NS but were interested in talking about it. I often wonder whether Maconie was right about it, but I certainly have never heard any reference to it on the scene since. ( I do love the track)

  • The title was changed to New Northern Soul song to be released
Posted
27 minutes ago, Mal C said:

Well if Nosmo King Can do it, Malcolm can do it…! 

Released in the normal way no mention of Northern Soul , then discovered by the Northern Scene , released and then remarketed for the Northern Scene and then the Genie was well and truly out of the bottle . 

Which puzzles me , why do these people do this kind of promotional exercise when they must surely know the outcome ?

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