Video: Gucci Does Northern Soul

[Mike]

Soul Source music video feature announcement -  Music video just added to our in house soul video feature ....
 

Name: Gucci Does Northern Soul
Category: Video Bites
Date Added: 12/08/19
Submitter: Mike

 

Video Description:

3 minute director's cut of an upcoming advert, blurb follows

Published on 28 Apr 2017
Inspired by the photographs of artist Malick Sidibé, who in the 60s and 70s captured youth culture in Africa, the Pre-Fall 2017 campaign video reflects the vibrant attitude of the collection. Referencing the spirit of England's underground Northern Soul movement from the 60s and 70s, the campaign explores the freedom of expression found in music and dance. Set in the Mildmay club in London, a colorful dancehall, photographer Glen Luchford together with artistic direction by Christopher Simmonds capture Alessandro Michele's latest collections in a dynamic and spontaneous video and images.

Photographer: Glen Luchford
Creative direction and styling: Alessandro Michele
Art director: Chris Simmonds

Soundtrack: “The Night”
Written by: Bob Gaudio e Al Ruzicka
Performed by: Frankie Valli And The Four Seasons
© EMI Music Publishing Italia S.r.l.
(P) 1972 Universal Music Italia S.r.l.

Intro Music
“Crying Over You”
(Barney Duke Browner; Harry Balk)
(C) Gomba Music Inc. / BMG Bumblebee
Edizioni per l’Italia: BMG Rights Management (Italy) srl
(P) Impact Records

watch now...

PLAY VIDEO: Gucci Does Northern Soul

 

Soul Source Soul Music Video Feature 

[Mike]

heres the blurb off above 

Published on 28 Apr 2017
Inspired by the photographs of artist Malick Sidibé, who in the 60s and 70s captured youth culture in Africa, the Pre-Fall 2017 campaign video reflects the vibrant attitude of the collection. Referencing the spirit of England's underground Northern Soul movement from the 60s and 70s, the campaign explores the freedom of expression found in music and dance. Set in the Mildmay club in London, a colorful dancehall, photographer Glen Luchford together with artistic direction by Christopher Simmonds capture Alessandro Michele's latest collections in a dynamic and spontaneous video and images.

Photographer: Glen Luchford
Creative direction and styling: Alessandro Michele
Art director: Chris Simmonds

Soundtrack: “The Night”
Written by: Bob Gaudio e Al Ruzicka
Performed by: Frankie Valli And The Four Seasons
© EMI Music Publishing Italia S.r.l.
(P) 1972 Universal Music Italia S.r.l.

Intro Music
“Crying Over You”
(Barney Duke Browner; Harry Balk)
(C) Gomba Music Inc. / BMG Bumblebee
Edizioni per l’Italia: BMG Rights Management (Italy) srl
(P) Impact Records

 

wide smile inducing?

 

[Wicked]

Taking fancy dress to a new level

[Davenpete]

'But they're blick'  : )

Dx

Edited April 29, 2017 by DaveNPete

[Staceys Dad]

oh dear.....a new low..

 

[Peter99]

Well at least they think the music is cool. I don't have a problem with it. I never really liked the Franki Valli record though. 

Pete 

[Davenpete]

Looks like Huggy Bear, Bootsy Collins and Wigan's Ovation got together to do a clothing line for My Little Pony.

Dx

[Amsterdam Russ]

(Added a comment in the Video Bite section & now seen this thread, so reposting here…)

Oh, my God! What have they done?

And just wondering - have they added a drum machine over the track to emphasise the 4/4 beat, or is it a remixed version?

 

 

[Mr Fred]

As already said superb music, however the music and the clothes don't go together. Might also send out the message  that  us Soulies  dance and dress like that .It also shows that you can't manufacture our scene. Regards Fred.                  

 

 

 

 

 

Edited April 29, 2017 by Mr Fred

[Steve S 60]

Naff clothing range launches naff advertising campaign.

[Zed1]

Hey Man!. Can you play that Julie Andrews - Just lovin' you?.

 

[Guest BabyBoyAndMyLass]

[Woodbutcher]

You ought to check out some of the audition tapes ... 

 

[Guest BabyBoyAndMyLass]

 

[Supercorsa]

At last a positive post amidst a sea of negativity. 

[Woodbutcher]

All you need do is pay them as much as Gucci did and I'm sure they'll come to your do ... not sure how the rest of your punters will react to a genuine "rentacrowd" though ... !

They are on that video purely because it's a modelling assignment , it's their work pure and simple , if they were told to dress up as astronauts and jig about to a Bay City Rollers track they'd do it , not because they are BCR fans but because it pays the rent , period.

Can't wait to see Gucci's take on Spencers and vests in the autumn collection though ... lol 

[Guest MBarrett]

I always like to see young people enjoying this music. Agile and light on their feet.

OK many on that film will be mercenaries. But the girl in the red outfit (long skirt) is known on the UK scene isn't she?

If it's the same person - I'm always hugely impressed with her dancing.

 

 

[Davenpete]

"Can't wait to see Gucci's take on Spencers and vests in the autumn collection though ... lol "

Paul Smith already did that 25 years ago for the japanese market.

Dx

[Tomangoes]

Looks like a lot of fun.

Is this how they dress at the Italian soul nights?

In terms of costly gear, a made to measure suit with all the bells and whistles, back in the day, made gucci look like primark. At least a months wages for an apprentice.

I'm sure I've seen kit like that at the 100 club:)

Ed

 

[jimmy clitheroe]

Think they look great , no comparison to your average soul night .. no brainer for me 👍

[jimmy clitheroe]

6 hours ago, tomangoes said:

Looks like a lot of fun.

Is this how they dress at the Italian soul nights?

In terms of costly gear, a made to measure suit with all the bells and whistles, back in the day, made gucci look like primark. At least a months wages for an apprentice.

I'm sure I've seen kit like that at the 100 club:)

Ed

 

Gucci clothes ain't cheap ed.. next time your passing Harvey Nicks have a look , Eye watering😂

[Bruv]

I wonder who let that Lizard into the gig, that wasn't in the script! 

[Concrete]

Wow bunch of New Romantics (remember them?) bopping away to 'Northern Soul'

somebody got the timeline mixed up.

[Mick Boyle]

11 hours ago, WoodButcher said:

You ought to check out some of the audition tapes ... 

 

Made me cry watching the interview of the young lady with the Afro. I just wasn't prepared for her dance. 

[jimmy clitheroe]

21 minutes ago, concrete said:

Wow bunch of New Romantics (remember them?) bopping away to 'Northern Soul'

somebody got the timeline mixed up.

New Romantics?

[Martyn Pitt]

I thought that looked brilliant ... reminded me of the old 60's & 70's Soul Train clips on YouTube. 

 

 

 

[Guest]

I thought it was pretty good but let`s not invite them round to meet the folks eh!

This is the after party group photo.

Edited April 30, 2017 by Guest

[Zed1]

Looks like Burberry have got in on the act as well....

https://www.ebay.ca/itm/BURBERRY-LONDON-Nova-Check-100-Wool-Pants-SZ-US-8-Made-in-France-/182551849961?

Edited April 30, 2017 by Zed1

[Steve L]

13 hours ago, WoodButcher said:

You ought to check out some of the audition tapes ... 

 

I wasnt gonna say anything till i saw this, now I feel physically sick. You know that thing where someone takes something thats sacred to you and shits all over it? yeah that...............

[Guest]

3 minutes ago, Steve L said:

I wasnt gonna say anything till i saw this, now I feel physically sick. You know that thing where someone takes something thats sacred to you and shits all over it? yeah that...............

Fu** me!!......... Queen of the Go-Go. 

[Mtay9778]

Oh dear...

[Tim Smithers]

Well I think it's quite cool ( apart from the choice of tune ) to be honest I would much prefer to be in a club with people dressed like this, rather than 40" baggies ( waist and width ) mind you any one who watches this and say's to themselfs " I'm gonna have a piece of this " is in for a shock when they walk through the doors of the local northern night at the   British legion 👀

Edited April 30, 2017 by tim smithers
Missed word

[jimmy clitheroe]

1 hour ago, tim smithers said:

Well I think it's quite cool ( apart from the choice of tune ) to be honest I would much prefer to be in a club with people dressed like this, rather than 40" baggies ( waist and width ) mind you any one who watches this and say's to themselfs " I'm gonna have a piece of this " is in for a shock when they walk through the doors of the local northern night at the   British legion 👀

Me Too 👍

 

Edited April 30, 2017 by jimmy clitheroe

[Tomangoes]

I'd also like to see how they keep up the pace after 8 hours of it.....unaided.

Those in the 40inch baggies top and bottom, at least try and work through the whole night at it!

Ed

[Sunnysoul]

Well it will surely warm Jazzy B's heart to see a northern soul club full of black people ...

[Guest Max Morrison]

How it could have sounded, tho the original was brilliant, i've added a couple of tweaks ;)

 

[Tomangoes]

Is that like fake news?

I like it. Alot.

Ed

[Russoul1]

 

 

primarks new grey check range advert....designed for improved floorwork techniques 

 

Edited April 30, 2017 by russoul1

[jimmy clitheroe]

🤣

[Tomangoes]

If he could only turn back time...

The desire will never be over for him..

[Stateside]

Couldn't agree more. Who cares what anyone wears. If this could attract a whole new generation to the music we have loved for over 40 yrs then that would be fantastic. It would also mean that our valued collections would still attract collectors.

 

Kev

[Steve S 60]

People, the dancers in the video don't own the clothes they are wearing.  The fact that it's promoting Gucci is a bit of a clue.

[Stateside]

1 minute ago, Steve S 60 said:

People, the dancers in the video don't own the clothes they are wearing.  The fact that it's promoting Gucci is a bit of a clue.

I think we get that, I mean nobody dresses like that do they?

[TOAD]

run out of ideas....well just do something northern related...another sad episode rip

[Steve S 60]

57 minutes ago, stateside said:

I think we get that, I mean nobody dresses like that do they?

I think the saying is "I wouldn't wear that even if you paid me", but that's obviously not the case for these wannabes.

[Winsford Soul]

Since when has a predominantly white working class scene become a predominantly black ,Gucci wearing . Bootsy Collins lookalike scene ? Yes I know it's only a advert but surely someone of Gucci standing / resources would have got decent researchers or I'm I missing a point.

Steve

[Tony Smith]

14 hours ago, Mick Boyle said:

Made me cry watching the interview of the young lady with the Afro. I just wasn't prepared for her dance. 

It made my day!

[Andy Rix]

I contacted the son of Duke Browner today about the Gucci promo ...... I've tried to talk to him for a number of years about collecting royalties but he does not seem interested. he is very polite but that's as far as it goes.

he said he has no 45s and no master tapes

I will keep on trying to touch base with him if only to see that Duke's wife gets some money

Andy

[Tony Smith]

9 minutes ago, Andy Rix said:

I contacted the son of Duke Browner today about the Gucci promo ...... I've tried to talk to him for a number of years about collecting royalties but he does not seem interested. he is very polite but that's as far as it goes.

he said he has no 45s and no master tapes

I will keep on trying to touch base with him if only to see that Duke's wife gets some money

Andy

If some good come out of this...

[Frankie Crocker]

This is a real head scratcher. First, the advert teases us up the stairs inside The Casino. The dance scenes have been choreographed in the way they were on the 'Northern Soul' film. The dancers know what they are doing and seem to be a mixture of Europeans and Americans drawn from a selection of soul scenes. So, there are some Northern dance movers, a few funksters, a couple of break-dancers and some acrobats. The Night is really a pop tune best filed next to The Snake, rather than a serious Northern dance track but some will quibble with that as it was played at some awesome venue... Personally, I liked the show but I would not be seen in Gucky clothes even if they were giving them away.

Anyone know any of the dance crew?