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Shredded Wheat Advert Background Interview

Shredded Wheat Advert Background Interview magazine cover

Here's an advertising industry insider's perspective on the making of the ad. It's an interview with the director, Finn McGough, who has an endless amount of praise to heap onto the participants.

Putting the one or two fashion/music-reference faux pas aside, it's an excellent read on the how and why of the ad...

Wonderful quote at the end, which I won't spoil by posting here.

http://lbbonline.com/news/your-shot-shredded-wheat-meets-northern-soul-in-super-cool-campaign/

forum thread

video clips

https://www.soul-source.co.uk/videos/view-605-shredded-wheat-live-from-the-heart-dave-extended-film/



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Stateside

Posted

Great Interview. Hopefully that will put some people's minds at rest

 

Kev

Steve S 60

Posted

Agreed, it's a good read.  Be interesting to know what the other track was.

Guest

Posted

Thanks for the link...as t'others have already stated it is a good little read and paints another level onto the advert.

:yes:

Soulfinger

Posted

Thanks for that Russell, it was really interesting to hear it from an insider. Classic last line! :)

Guest GeoffB

Posted

Nice to hear from some of the people in the actual project.

Also interesting to hear that it's for the over 50's market. Maybe that's why I thought it was a little pants... :g::thumbsup:

Guest Carl Dixon

Posted

Fabulous article. 

heartandsoulktf

Posted

A touch ironic for me, prior to the advert being released i went to an all-nighter at Cobridge TA in Stoke, which clashed with an all-nighter Motown function at the Kings hall Stoke and Cobridge was pretty much empty, great music all night and this guy was there and he really does look good on the floor

Drewtg

Posted

Interesting to get his take, and the connection with 'The Film'. Obviously he likes his own work, but this fifty-something has to disagree that the actors "look cool".

barney

Posted

Interesting to get his take, and the connection with 'The Film'. Obviously he likes his own work, but this fifty-something has to disagree that the actors "look cool".

they are not actors ,

Drewtg

Posted

they are not actors ,

 

Oops! I meant "cast". All the worlds a stage, and all that............... :)

Winsford Soul

Posted

Great insight to the advert. Steve

Hooker1951

Posted

A excellent informative article with not the slightest hint a piss take of the soul scene.

Mick L

Guest Tommo51

Posted

Hi all, I wanted to comment on the Ad as I think it is a really positive message to all those who still think that you are 18.  I recently lost my Brother Steve who had suffered a Heart Attack during the Wigan Casino Re-Union at Blackpool Sept 2014, Steve was 51. So please look on this advert as a wake up call to all. I hope this does not offend but I just wanted to express my thoughts.

Steve's Sister Helen. Take care x

Guest Garry Huxley

Posted

well I think it's a good ad and the guy dancing I think is from shrewsbury it also tells a important message

northernnigel60

Posted

I met this guy (dave) at a recent sunday soul event

in Crewe he's a genuine guy with a love for the music also his son Dan. KTF lads C U Soon.

ATB Nige  :thumbsup:

Tattoodave

Posted

Is it just me, or does the director's name make me think he used to be in Viz?  Nice read, but it doesn't make me want to eat Shredded Wheat any more or any less, but then I take no notice of adverts :wicked:

Mellorful

Posted

Is it just me, or does the director's name make me think he used to be in Viz?  Nice read, but it doesn't make me want to eat Shredded Wheat any more or any less, but then I take no notice of adverts :wicked:

If you don't eat Shredded Wheat you can always use em to exfoliate the hard skin on the feet.. I do :yes:




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