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Shredded Wheat Advert Background Interview

Shredded Wheat Advert Background Interview magazine cover

Here's an advertising industry insider's perspective on the making of the ad. It's an interview with the director, Finn McGough, who has an endless amount of praise to heap onto the participants.

Putting the one or two fashion/music-reference faux pas aside, it's an excellent read on the how and why of the ad...

Wonderful quote at the end, which I won't spoil by posting here.

http://lbbonline.com/news/your-shot-shredded-wheat-meets-northern-soul-in-super-cool-campaign/

forum thread

video clips

https://www.soul-source.co.uk/videos/view-605-shredded-wheat-live-from-the-heart-dave-extended-film/



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Nice to hear from some of the people in the actual project.

Also interesting to hear that it's for the over 50's market. Maybe that's why I thought it was a little pants... :g::thumbsup:

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A touch ironic for me, prior to the advert being released i went to an all-nighter at Cobridge TA in Stoke, which clashed with an all-nighter Motown function at the Kings hall Stoke and Cobridge was pretty much empty, great music all night and this guy was there and he really does look good on the floor

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Interesting to get his take, and the connection with 'The Film'. Obviously he likes his own work, but this fifty-something has to disagree that the actors "look cool".

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Interesting to get his take, and the connection with 'The Film'. Obviously he likes his own work, but this fifty-something has to disagree that the actors "look cool".

they are not actors ,

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Hi all, I wanted to comment on the Ad as I think it is a really positive message to all those who still think that you are 18.  I recently lost my Brother Steve who had suffered a Heart Attack during the Wigan Casino Re-Union at Blackpool Sept 2014, Steve was 51. So please look on this advert as a wake up call to all. I hope this does not offend but I just wanted to express my thoughts.

Steve's Sister Helen. Take care x

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Is it just me, or does the director's name make me think he used to be in Viz?  Nice read, but it doesn't make me want to eat Shredded Wheat any more or any less, but then I take no notice of adverts :wicked:

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Is it just me, or does the director's name make me think he used to be in Viz?  Nice read, but it doesn't make me want to eat Shredded Wheat any more or any less, but then I take no notice of adverts :wicked:

If you don't eat Shredded Wheat you can always use em to exfoliate the hard skin on the feet.. I do :yes:

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