Anybody Tell Me What The Typeface Is On This 'mellow' Label?

[Mal C]

Anybody tell me what the typeface is on this 'Mellow' label? the Mellow logo that is...

 

Thanks in advance,

 

Malcolm

[Kjw]

Looks like Umbra Mal

[Tony Smith]

Trade Gothic?

 

Whoops didn't read your post correctly!!

Edited October 11, 2014 by Tony Smith

[Guest]

Ultra Shadow

https://www.fonts101.com/fonts/view/Brandname/17423/Ultra_Shadow

 

[pikeys dog]

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

[Tony A]

Shadow true type font, got mine on a cd Key fonts plus by softkey, might be on net now had it years.  

 

 

     click to enlarge.

Edited October 7, 2014 by Tony A

[Mal C]

cheers guys, and especially Dave, that looks the one... useful font you all know and recognise....

[Garethx]

Umbra is the correct answer as given by Kjw in post #2.

 

Specifically designed for the Ludlow typesetting system as would have been used in American printshops in the 1950s and 60s. It's a derivation of Futura.

[Swifty]

https://www.google.co.uk/search?q=Typeface+UMBRA&biw=1410&bih=732&tbm=isch&tbo=u&source=univ&sa=X&ei=_Uw0VNKbBcPe7AbR7IDoDA&ved=0CC0QsAQ#facrc=_&imgdii=_&imgrc=WnyXKhIS6W83KM%253A%3BrYICSmwQhShH8M%3Bhttp%253A%252F%252Fluc.devroye.org%252FMonotype-Umbra-after-Ludlow.gif%3Bhttp%253A%252F%252Fluc.devroye.org%252Ffonts-41762.html%3B714%3B407

 

[Premium Stuff]

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

 

Yes, I was going to say "Chicago Shadow" - you beat me to it 

 

Cheers

 

Richard

[Robbk]

Close that one Dave -

 

I'd call it 'Chicago Demo' Shadow if I were renaming it.....

Why not call it Chicago '60s Small label font?  Why demo?  It was used on store stock, too.

[KevH]

i prefer to call it that Mellow font.

[Mal C]

Reminds me of Bob's interview where he tells the interviewer how he could id a host of Chicago tracks by their labels and typefaces... bit sad really but its a beautiful thing....