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Posted (edited)

Back in April / May 1970, Bettye LaVette cut her version of the then current Schaefer Beer ad for the company's Talent Hunt Contest and her effort ended up being one of the contest winners. In mid May, her take on the jingle was aired on numerous US east coast radio stations.

Anyone know if a copy of the jingle still exists (or those made by other winning entrants such as the Three Degrees, Carl Hall or the Main Ingredient) ?

 

It seems likely that the publicity generated by her win helped Bettye land a spot on top US TV black music show Soul. The edition of the show she was on aired across the States in early June that year. Anyone know if a tape of that show still exists ??

 

 

with Bettye being an 'in' performer across the US (& overseas) in recent years, it would seem timely for someone to turn up copies of these old recordings.

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Edited by Roburt
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Posted (edited)

The web site that deals with the Soul TV show gives details of the people who appeared on it .................

...... strangely the show (that Bettye appeared on) which I lifted details of from TV listings in a US newspaper doesn't seem to be on their list  .........

....... Here's what the web site shows .......

April 16, 1970:    Guests: Gloria O. Smith (Miss Black America), The Five Stairsteps, The Delfonics, and Carla Thomas           Host: Hal Jackson
April 23, 1970:   Guests: South African singer Letta Mbulu, Ronnie Dyson, Tyrone Davis, and cartoonist Brumsic Brandon           Host: Len Chandler
April 30, 1970:  Guests: The Sweet Inspirations, poet Gylan Kain, magician Frank Brents, and others                 Host: Len Chandler
May 7, 1970: Guests: Arthur Prysock, Mel and Tim, composer Carman Moore, Laura Mann, King Curtis & Kingpins               Host: Maxine Brown
May 14, 1970: Guests: singer Ruby Andrews, singer Donnie Hathaway and others                                              Host: Jerry Butler
May 21, 1970: Special for Pan-African Solidarity week, with “The Ritual” by The National Black Theater, led by founder and actress Barbara Ann Teer
May 28, 1970: Guests: vocal group The Manhattans, blues singer Little Milton, actress Novella Nelson of “Purlie”, and others              Host: Jerry Butler
June 4, 1970: Guests: Holly Maxwell, Sonia Sanchez, Joe Lee Wilson and Timothy Person                                    Host: Jerry Butler
June 11, 1970: Guests: Kim Weston, Isaac Douglas & the Isaac Douglas Singers, Bobby Hebb, and others               Host: Ellis Haizlip 
 
......... seems that they were into Chicago soul back in 1970.
Edited by Roburt

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