Soul Singers On Radio / Tv Ads

[Roburt]

Soul music tracks seem to have been the hip tool to use to help sell products via radio / TV ads for a good while now.

But, in the US, they were using soul singers / soul cuts on radio / TV ads as far back as the 60's.

The likes of Chuck Jackson did cigarette ads. Aretha, Motown stars & many more did coke ads .... & so on ....

 

Seems that some companies ran competitions to select who would sing on their ads ...........

..... one such company, back in 1969, was Schaefer Beer. 

There 'Talent Hunt' competition was won by some acts who all got to add their vocals to adverts used to sell their beer.

Three of those acts were the Devonnes, Ray P(ollard) and Ann Duquesnay.

Here's the newspaper announcement as to who had won their 'talent hunt' (with the acts 45's added in) ..........

 

Anyone know of other such contests back in the 60's. I (already) know of the famous 80's 'talent hunt' 45's ...  

Edited July 18, 2013 by Roburt

[Roburt]

Some records containing the special tracks cut for some old ads have been put out down the years.

Here's a 45 EP that contains some Coke ad tracks.

I (of course) bought it for the D,D,D,B,M & T track !!!!