This Old Motown Video Was Shot On A Running Mustang Assembly Line

[MikeRobo84]

https://jalopnik.com/...g-assembly-line

Health and Safety would have a field day with this nowadays! How times have changed!

[Iancsloft]

Brilliant love those old films

Blimey even the paint sprayers where,nt masked up.....lol

[Mark S]

Brilliant bit of film , whilst there Martha should have got the old vocal chords Waxoiled just to preserve them .

[Guest Bob Monkhouse]

Thanks for that, one of our favourite tunes and our favourite car.I own a 67 289GT Mustang which I'm building.The cars in this video are 65 289's.I think you can also see a Falcon-which the Mustang is based on-coming off the line right at the end.

[Gogger]

even came with petrol so you could drive it straight away , great vid ,

[Mr Smithy]

I think you can also see a Falcon-which the Mustang is based on-coming off the line right at the end.

Nope, that's another Mustang, Falcons and Mercury Comets ( also same chassis & mostly same power plants )

were on another line entirely.

The guy dropping that 8 in there on his tod!! Now that's talent. You have to get the 2 1/2" bolts right in the body mount holes and you can't see them. With tranny that's about 500lbs +.

[Guest Bob Monkhouse]

Nope, that's another Mustang, Falcons and Mercury Comets ( also same chassis & mostly same power plants )

were on another line entirely.

The guy dropping that 8 in there on his tod!! Now that's talent. You have to get the 2 1/2" bolts right in the body mount holes and you can't see them. With tranny that's about 500lbs +.

I can't remember how long it took me to put the engine in mine but it wasn't as easy as this guy does it!!

[Mr Smithy]

I can't remember how long it took me to put the engine in mine but it wasn't as easy as this guy does it!!

One handed and moving, Magic!!

Boring after a while I'm sure but..........

[Guest turntableterra]

i found a copy of this video in a junk shop in Panawanica, an outback mining town in australia, quite fun to watch. i believe there is another follow up

[Ritchieandrew]

Another Motown first..................recognised as the First ever Promotional type music film/video.!!

[Sweeney]

Another Motown first..................recognised as the First ever Promotional type music film/video.!!

I'd say the French Scopitone films would have a strong claim to be the first.

[Ritchieandrew]

I'd say the French Scopitone films would have a strong claim to be the first.

Yes but did they make/ produce the records & the film or Video.??

[Sweeney]

Yes but did they make/ produce the records & the film or Video.??

If that's the criteria by which you're judging then arguably even the Beatles 'Hard Day's Night' film would predate this. Strictly speaking a film made to promote songs from the album by the record company. A tradition that was even predated by the teensploitation films of the 50s like Don't Knock The Rock.

I accept Scopitones weren't made to promote the songs per se - they were a primitive form of video jukebox and would have piggybacked on the popularity of the songs rather than contributing to their sales.

But they were short films made featuring the artists performing their songs and predated the Martha Reeves film by quite a few years. Dionne Warwick did one for Walk On By for instance. I assume they had the agreement of the record companies involved.

Was Motown was the first Record Company to think about using the potential of film or TV as a promotional tool for its product? No.

In fact Martha Reeves credits legendary DJ Murray the K with the initial idea in this interview.

https://openvault.wgb...ves-part-2-of-2

Edited January 9, 2013 by sweeney

[Ritchieandrew]

If that's the criteria by which you're judging then arguably even the Beatles 'Hard Day's Night' film would predate this. Strictly speaking a film made to promote songs from the album by the record company. A tradition that was even predated by the teensploitation films of the 50s like Don't Knock The Rock.

I accept Scopitones weren't made to promote the songs per se - they were a primitive form of video jukebox and would have piggybacked on the popularity of the songs rather than contributing to their sales.

But they were short films made featuring the artists performing their songs and predated the Martha Reeves film by quite a few years. Dionne Warwick did one for Walk On By for instance. I assume they had the agreement of the record companies involved.

Was Motown was the first Record Company to think about using the potential of film or TV as a promotional tool for its product? No.

In fact Martha Reeves credits legendary DJ Murray the K with the initial idea in this interview.

https://openvault.wgb...ves-part-2-of-2

Thanks for the reply which was well researched. Here's a revised version of what Terry Wilson had to say about the film in his book "Tamla Motown the stories behind the UK singles."

In one of Motown's most under-recognised moves, the group shot a promotional film for the single near to the end of 1964 at the behest of presenter Murray the K, in which they mimed their vocals to "Nowhere to run," in the local Ford assembly plant. Staking its claim as the first pop video, "Nowhere to run" pre-dates both Unit 4 +2's location clip for "Concrete & clay" & Bob Dylan's promotional film for "Subterranean homesick blues" by six months, a not inconsiderable coup for Motown which deserves wider acknowledgement.

Yes his version of events is more informative than my first post, but I was only trying to make a point, regarding a superb piece of footage.!

Edited January 13, 2013 by RitchieAndrew

[Philippe]

a superb piece of footage.!

Yes, and one of the first musical clip, a said before.

At first scopitones were made for a specific "machine", like a juke-box.

I remember in my younger days seeing these little films in bars, etc...